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Spil Sammen 2.0

2021-2023

​About the Project: 

    

This was a larger revitalisation project, spanning the website and the Lotto App. 
 

Examples of new additions are

  • Easier accessibility to the lotteries for all members

  • Updated design and UX

  • A more immersive 'club' experience 

  • Chat and newsfeed addition. Chat is not part of MVP

 

The project MVP was releasedin April 2023, and can be seen here:
Spil Sammen

Project goals / KPIs:

  • Increase number of active lotteryclubs

  • Heighten 'teamspirit'​ to increase sale and revenue

Please see examples of the finished design and ux below.

My role: 

  • UI and UX design Inhouse gatekeeper

  • Identification of painpoints

  • Flowdesign

  • UI Versioning of externally delivered app design into Web Desktop and Mobile

  • Collaboration with external digital agency (Merkle/Isobar and Noa Ignite /Hello Greatworks)

  • Ensuring brand alignment

  • Hypothesising & User testing

Tools:

  • Figma

  • Usability best practices

  • E-commerce mindset

  • Gamification

  • Design Thinking

Before and After.

Note:
Due to the size of most images, please view the gallery on desktop

This was a very large project, and not all aspects are shown. Please dont hesitate to ask for elaboration
 

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