2021-2023

​About the Project: 

This is a larger project to align the design on the web platform to the design of the Lotto App and optimize the experience to fit the web medium.
 

Examples of new items for web is: 

• New news section

• 3 lottery-packages (Lynpakker) instead of one, to accomodate more customer needs (also in scope for app)

• New and more interactive statitics section

• Easy-access winning numbers module designed for scheduling

Please see examples of the finished design below.

Note:

The design in its entirety belongs to Danske Spil A/S. I was only partially involved in the production. However, I was a part of the ideation and decisionmaking, and have approved the final outcome.

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My role: 

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• UI and UX design Inhouse gatekeeper​

• Collaboration with external digital agency (Merkle/Isobar)

• UI and UX designer of some elements, e.g Lynpakker and the Quickbuy flow

• Ensuring brand alignment

• Hypothesising & User testing

Tools:

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• Figma

• Usability best practices

• E-commerce mindset

• Design Thinking